Mass Communication is the emerging field in Pakistan but holds a sufficient scope in Pakistan. The field is popular among the young generation. The field is appealing to the students having average academic grades but are blessed with good communication skills and are confident enough to interact with people. The degree in mass communication polish their skills and also direct their career. The article provides a guide for such students who want to make a career in Mass Communication.
What is the Scope of Mass communication in Pakistan?
Mass Communication has emerged from Journalism. There is a broad scope of mass communication in Pakistan. In recent decades, many private channels have employed a considerable number of people in Pakistan. In other words, these private channels have brought mass communication under the limelight. Moreover, there are other electronic and print media and advertising agencies that can be looked upon for career opportunities. Also, the social media is entered into the field and competing with other media.
Mass communication Subjects in Pakistan
HEC has prepared a course layout for BS Mass communication students. Following is the list of comprehensive, elective, major and optional subjects:
- Functional English
- Writing and presentation skills
- Communication skills
- Journalistic language (English and Urdu)
- Pakistan Studies
- Islamic Studies
- Mathematics (Calculus)
- Computer Skills for Mass Communication
- Introduction to Mass Communication
- Introduction to Social Media
- Functional Urdu
- National and International Affairs
- Mass Media in Pakistan
- Introduction to Advertising and Public Relations
- Fundamentals of News reporting
- Introduction to Broadcast Media
- Political Science
- Social Psychology
- 4 Optional courses from other social sciences department
- 2 optional courses related to Mass Communication
Mass Communication as a Career
Pakistani Media is becoming influential. Therefore, broadening the scope for Mass communication in Pakistan. The boon in IT is also paving the way for mass communicators. Further, graduates have plenty of career opportunities. They can work for media on-screen as reporter and off-screen then you can work as a show producer, content writer, editor and much more. Mass communication as a career is further explained in the following points:
Recruiters of Mass Communication graduates
Given the trending scope, following are some of the recruiters of mass communication graduates in Pakistan:
- Media and communication industries
- Media Teaching Institutes
- TV studios
- Radio Stations
- Newspaper Publishers
- Research centers
- Private/Public sector institutes
- Corporate sectors
- Advertising agencies
Job Opportunities for Mass Communication Graduates
Following are some of the job opportunities for mass communication graduates:
The editors decide the content of the media. In other words, they are managers. They instruct the reporters to cover the news effectively and ask the writers to write the content. There are online editors too who manage the content of the web. An editor should have good verbal and written communication skills.
The columnists write or edit column in the newspaper. They write on a topic of public interest and share their opinions. They write on various niches like fashion, religion, politics, sports and much more. It needs good command in the language.
3. Public Relation Officer (PRO)
Every organization needs a PRO for the promotion of the organization. The PROs do this by video making, brochure designing, writing and issuing press releases for the advertisement of the organization.
4. Program Producers
If you are talented enough but don’t want to come on-screen. Then you can be a program producer. Since the off-screen team is equally important as the on-screen.
If you have a passion for photography. Then you can go for photojournalism. They capture still pictures of events or incidents to create a press story.
The job is laborious because the reporters have to roam around to find the breaking news.
7. Freelance writers (Newspapers, Periodicals and magazines)
If you have good communicational skills then you can go for freelancing. You can work in any newspaper agency or can work through freelancing websites such as upwork, guru, fiverr and freelancing.com.
Besides the aforementioned careers, you can also make career in filmmaking, production and direction if you have enough resources and contacts. You can also promote your talent through social media.
Mass Communication Jobs in Government
There is a huge scope of mass communication in Pakistan. So, is the case of job opportunities. A mass communicator can serve as:
1. Information Officer (IO)
The information and Archive Department recruits an IO. A Mass Communication graduate is the first choice for the post.
A mass communicator can join a public sector university as a lecturer. It needs a postgraduation degree in Mass Communication.
Mass Communication Jobs in Pakistan Army
The mass communicators can serve is Pakistan Army as Public Relation Officer. The details are aforementioned.
Salary trends for Mass Communication graduates
The minimum salary for the professionals is PKR 25,000 per month. The maximum salary in the field is PKR 120,000 per month. Although there is no limit in earning in the field. For example, the profit for the filmmakers in a project cannot be predicted. Therefore, the earning in the field depends upon the project you choose, the talent you have and the effort you put into it.
Is Mass Communication a good career in Pakistan?
Yes, the scope of mass communication seems bright in Pakistan. The media industry has expanded in recent decades. Therefore, providing jobs to many people. Talented people can also work by freelancing. Or if you have enough resources, you can start a project on your own. There are plenty of platforms to showcase your talent and attract investors. Social media serves the platform to exhibit your capabilities.
Best Universities to study Mass Communication in Pakistan
Following is the list of top 10 universities offering a degree in Mass Communication. The sequence is base upon HEC ranking criteria. The relative scoring by HEC is also mentioned for each university:
1.University of the Punjab Lahore
The institute of Communication Studies holds an honour to be the first department of Journalism in the subcontinent. It is functioning since 1941. However, in 1985 it turns its name to the Department of Mass Communication. PU stands on 2nd position in the best universities of general category with the relative score of 85.014 out of 100. Moreover, it also comes on 2nd number in the list of overall top 10 higher education institutes in Pakistan with a score of 83.28 out of 100. Besides BS, the institute also offers M.Sc, M.Phil and PhD degrees in the subject. Whereas, postgraduate diplomas in the following lines are also granted:
- Photo Journalism
- Development Support Communication
- Television Production
Further information regarding fee structure and admission are available at www.pu.edu.pk
2. National University of Science and Technology (NUST), Islamabad
NUST includes among one the best universities of Pakistan in every field. That is why it stands on 3rd position in the list of top 10 universities of Pakistan with the relative score of 80.27 out of 100. Besides BS, the school of social sciences and humanities also offer MS in Mass Communication. Following specializations are being offered by the faculty in the field:
- Print media
- Electronic media
- Advertising and Public Relations
- Media Management
- Communication Theory and Research
Further information regarding fee structure and admission are available at www.nust.edu.pk.
3. University of Karachi
The department of mass communication is working since 1955. However, in the beginning, it only offered diploma programs for journalists. UOK stands on 4th position in the general category of higher institutes in Pakistan with the relative score of 71.414 out of 100. However, it also includes in the overall top 10 institutes of Pakistan on 8th number with the relative score of 70.09 out of 100. Besides BS, the department also offers the following degrees:
The department enrolls 35 students for each BS, MA and MS sessions. Further information regarding fee structure and admission are available at www.uok.edu.pk
4. Government College University Faisalabad (GCUF)
GCUF comes on 7th position in the general category list of higher institutes in Pakistan with the relative score of 60.348. The GCUF is famous for almost all subjects. However, the department of mass communication includes under the faculty of arts and social sciences. The institute was awarded the status of university in 2002. There are 12 faculty members who are running the department under the chairmanship of Dr. Salma Umber Besides BS, it also offers the following degrees in the field:
Further information regarding fee structure and admission are available at www.gcuf.edu.pk
5. Riphah International University, Islamabad
Riphah University is another worth considering university to study Mass Communication. The University stands on 12th position in the ranking of general category universities in Pakistan with the relative score of 55.519 out of 100. Besides BS, the university also offers MSc.
Further information regarding fee structure and admission are available at www.riphah.edu.pk.
6. University of Sargodha, Sargodha
The University of Sargodha stands on 18th position in the general category list of Pakistani Universities with the relative score of 52.361 out of 100. The institute is serving since 1929. However, it got the status of university in 2002. The university is famous for various programs. Therefore, you can undoubtedly go for mass communication studies from here. Besides BS, the Department of Communication and Media Studies offers the following degrees in the subject:
Further information regarding fee structure and admission are available at www.su.edu.pk.
7. Forman Christian College, Lahore
The FCC is the significant name in quality education. It is a private institute. It ranks on 20th number with the relative score of 50.853 out of 100. The institute is serving since 1864. The department of mass communication is serving the nation since 2003. However, it is offering only the degree of BA (Honors) at present. Mushtaq Minhas and Kuldip Nayar are the notable alumini of FCCU belong to the field of Journalism.
Further information regarding fee structure and admission are available at www.fccollege.edu.pk.
8. University of Gujrat, Gujrat
The UOG lies on 24th position with the relative score of 49.620 out of 100 in the general category list of higher institutes. The university is famous for its quality education and affordable fee structure. The university includes in the public sector. Besides BS, the department of mass communication also offers an MA in the subject.
Further information regarding fee structure and admission are available at www.uoglahore.edu.pk.
9. Gomal University, D.I. Khan
The Gomal University lies on 26th position in the general category list of Pakistani institutes with the relative score of 49.570 out of 100. The university holds a 46 years of glorious history. It is the second largest university of Khyber Pakhtunkwa. Besides BS, the department of Communication and Media Studies also offers the following degrees:
Further information regarding fee structure and admission are available at www.gu.edu.pk.
10. Lahore College for Women University, Lahore
The LCWU is the top-ranked women university in Asia. However, in the general category list of Pakistani Universities, it lies on 27th number. The relative score for LCWU is 49.506 out of 100. The department of mass communication has excelled in a very short time. It has a radio station, i.e. FM 96.6 Voice of LCWU. Recently, the department has also started a web TV LCWU. Besides BS, the department also offers
Further information regarding fee structure and admission are available at www.lcwu.edu.pk
Scholarship opportunities for Mass Communication Graduates
There are lots of scholarships available for a Mass communication graduate at both national and international level. However, you have to search for a suitable one. It needs time but you have to put efforts for your future. Some of the scholarships for MS and PhD are given below:
- HEC need-based Scholarship for Master
- PEEF for Master
- Overseas Pakistan Foundations Scholarship for Masters/MS/MPhil
The social science subject is trending these days. The rising awareness has broken the taboo of opting medicine and engineering careers only in Pakistan. The awareness is also shifting the saturation from these fields to the emerging fields. The article has discussed each detail about Mass Communication. However, if you have any other question then leave it in the comments section. The team about.com.pk will happily answer your queries regarding the topic.